Being a planner means being a partner.

I deliver strategies, but more than that, I provide partnership to help navigate marketing pitfalls that leave you feeling like you’re spread thin and flying blind.


My role is to provide direction for brands:

Churning out content to keep up, at the cost of cutting through creatively

Expanding ‘touchpoints’ while foregoing opportunities to connect

Presiding over a wealth of information without a meaningful narrative

I seek to acknowledge these challenges through strategies that are honest, optimistic, and always grounded in insight.

Insight is the magic that happens when you bring intuition to information.

 

I bring a uniquely human lens to a traditional approach for uncovering insightful strategies.

My work is a reflection of me:

  • Driven by curiosity

  • Guided by empathy

  • Striving for simplicity

Skills & Strengths

 

Strategy is your words, and I have a lot of good ones.

As a former journalist, I’m a capable and authoritative writer.


I have strategies for selling strategy. How meta.

I understand that strategy isn’t just about persuading consumers. I provide partnership to bring clients, managers, directors, and committees that can be even harder to please on board.

I bring an editor’s eye to the work.

I'm a detail-oriented macro thinker who tends to the forest and the trees.

I’m a champion of collaboration, not competition.

My preferred work style is open and collaborative partnership. I'm confident and communicative, not precious or protective of my work.

My strategies have enduring value.

I strive to identify durable insights for a dynamic industry and culture, where more often than not the ask changes before the project is complete.