I craft smart strategies for an intersectional world.
As I see it, my work is to listen, analyze, empathize, interpret, write, provoke, visualize, architect, organize, simplify, operationalize, and inspire.
But above all, to think and to counsel brands and their partners around how to better communicate with dynamic audiences across a plurality of mediums and channels.
Planner, strategist, multi-hyphenate
I draw upon cross-disciplinary skills and experiences to write strategies that can be executed across digital and social environments, or wherever is most effective for reaching your audience, whether that's the end-consumer, a distributor, or internal stakeholders.
I look at work from both sides
I’ve been client-side. I’ve been agency-side. I have expertise partnering with both brands and their partners.
I can take it from here
Wherever you are in your process, I can help. I provide support at kick-off, when you're ready to go-to-market, or at any phase in between.
Tap my skills for support with:
Brand Planning
Social + Digital Strategy
Sell-in Meetings + Pitches
Briefs
Research
Go-to-Market Planning
I partner with brands big and small.
A few include:
Strategies for community-building around products and experiences from Google+ to Pixel 3.
Umpqua Bank
Creative strategy for a brand reintroduction, proving empathy matters - even (especially) in B2B.
PlayStation
Brand Planning around gaming franchises, with an emphasis on building social-first brands.
Honey Mamas
Strategy through storytelling: crafting a brand narrative for more impactful sell-in conversations.
Nike
Evolving digital and social content strategy for Young Athletes as online sales accelerated.
Venmo
A brand-led content strategy for social, effective both operationally and intellectually.
And many others. Find more of my work here: